Wasteful Watchers Social Marketing

BRIEF:Develop a social marketing campaign to promote awareness, inform, and inspire action for a social problem.In collaboration with Jasmine Crisp.CONCEPT:Wasteful Watchers is a social marketing campaign to raise awareness about food-waste and what consumers can do to stop wasting and start saving.The campaign includes: a brand identity, mobile app, website, direct-mail piece, sticker set, transit posters, magazine advertisement, and social media pages.Some of the messages we wanted to communicate were:• Take your leftovers “to go” to avoid wasting food• Donate excess food to local homeless shelters and food scraps to animal shelters• Only buy what you can use at home when shopping at grocery stores