Ellie Jewel Logo

BRIEF:
Create a brand identity using a randomly selected animal, adjective, and product.

CONCEPT:
The three words were elephant, bright, and jewelery. The brand is stylish and features dainty, handmade jewelry from
local BC artists.

Using a playful, serif typeface and the colours gray and pink, I created a cohesive and elegant brand that aims to reach 15-25 year-olds.