Wasteful Watchers Social Marketing
BRIEF: Develop a social marketing campaign to promote awareness, inform, and inspire action for a social problem. In collaboration with Jasmine Crisp. CONCEPT: Wasteful Watchers is a social marketing campaign to raise awareness about food-waste and what consumers can do to stop wasting and start saving. The campaign includes: a brand identity, mobile app, website, direct-mail piece, sticker set, transit posters, magazine advertisement, and social media pages. Some of the messages we wanted to communicate were: • Take your leftovers “to go” to avoid wasting food • Donate excess food to local homeless shelters and food scraps to animal shelters • Only buy what you can use at home when shopping at grocery stores
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